Essays on design, writing, and business by Workshop.


Saying Nope to Spec Work

Summary: Politely educate your clients on why you won't work for free

This essay was written by Kurt Elster

A common sales letter

Summary: The story of a terrible email that everyone sends.

This essay was written by Robert Williams

My mentors

Summary: A list of people who have taught me a lot about life and business that I suggest you check out. I'll try to update it regularly.

This essay was written by Robert Williams

Mastermind group first-thoughts

Summary: A first-hand experience of what it's like to participate in a mastermind group as a freelancer.

This essay was written by Crawford Ifland

Rethinking Freelancer.com’s Categories

Summary: Job marketplaces have so many meaningless categories that they hurts a freelancer's ability to sell value.

This essay was written by Robert Williams

Freelance as a Service

Summary: Your website can get you clients if you position yourself properly. Recent productized consulting offerings are masterful examples.

This essay was written by Robert Williams

A Terrible Deal for Clients

Summary: Freelancers as a whole don't address the fact that their service is a big risk to clients.

This essay was written by Robert Williams

The Email Line That’s Client Repellent

Summary: The single phrase (and every variation of it) that time and time again repelled clients away from me and hurt my credibility in more ways than one.

This essay was written by Robert Williams